Community Impact
Positive Economic Impact
Even in its current state, Hickory’s positive economic impact on the community is significant. Park use spurs local clothing, accessory and sports equipment sales, après ski restaurant and food sales, spin-off revenue for larger, regional ski areas, employment of park and private sector employees, and revenues to local non-profits for programmatic functions. Non-economic impacts include the enrichment of the local schools athletic facilities and capabilities at no cost to the schools. Large, area employers describe Hickory as a recruitment enhancement. Its uniqueness contributes to Traverse City’s receipt of national accolades as an outdoor destination for tourists and a wonderful place to call home.
When the Master Plan is fully implemented, it is expected to operate under a revenue model that significantly reduces the need for an annual subsidy from the City’s general fund. Hickory’s new trail system will connect Hickory Meadows and later, Garfield Township and TART. The connection to Hickory Meadows offers new experiences to new user groups. New trails will result in direct and indirect economic benefits by bringing a new venue for competitive and other events hosted at the park.
Healthier Residents
It is no secret that lifestyles have become increasingly sedentary, and children are spending more time in front of screens – either watching TV or playing computer games. The state of Michigan has seen a steep increase in obesity rates over the last several years and the Grand Traverse Region is no exception. For many, our snowy winters keep people inside and inactive. As a community park, Hickory Hills provides users of all ages opportunities to be outdoors participating in fun activities whether it be winter, spring, summer or fall.